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3 Key Sources of New Capital into Sports (2024)

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SportsTechX · Friday, July 12th, 2024

capital into sports
The sports industry is recovering from the COVID-19 pandemic, and there is increasing optimism and confidence within the sector. Despite global macroeconomic challenges, the outlook for sports organizations remains positive. Growth projections have returned to pre-pandemic levels across all major revenue streams. There is excitement about the rise of women's sports, the increased involvement of big tech, and the growing interest of institutional investors in the industry. Here, we’ve broken down the three key sources of new capital coming into sports, an excerpt from the latest report with Teamworks on Innovation Challenges faced by Sports Organizations. Let’s dive straight into...

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