In recent years, Saudi Arabia has rapidly expanded its global sports footprint through billion-dollar investments and high-impact partnerships - all aligned with its Vision 2030 strategy to diversify the economy, boost global influence, and become a sports and entertainment powerhouse. Now it feels like this is gathering pace, across multiple sports simultaneously. Just in Q1 of 2025, we've seen a wave of major deals and announcements.  The Key Players: PIF, SRJ, and Sela At the heart of these investments is Saudi Arabia’s Public Investment Fund (PIF) – one of the world’s largest sovereign wealth funds – alongside its sports-focused subsidiaries...