About us

At SportsTechX, our mission is to be the drive innovation and growth in the dynamic world of Sports Tech. Because we believe in the power of sports and technology to create real impact.

Based in Berlin, since 2018 we’ve been mapping the global Sports Tech ecosystem and producing high-quality content to help individuals and organisations navigate it with ease. We’re committed to showcasing Sports Tech’s potential and building a more transparent, mature sports technology landscape.

We deliver in-depth analysis and insights, focusing on emerging startups, investment trends, and market dynamics, empowering sports business leaders to make informed decisions and drive drive forward-thinking strategies.

We’re also avid sports fans who love having a laugh at the fortunes of each others sports teams. And often (too often in some cases!) our own.

If you’re a sports nut with a passion for innovation and think you’d be a good fit to the team, drop us your CV at hello@sportstechx.com

Our Team

Rohn Malhotra

Co-Founder & Managing Director

Rohn is a serial entrepreneur, sports nut and cinephile with 16+ years of experience. He began his career as a Management Consultant with KPMG, successfully exited his last startup in 2017, then entered the SportsTech industry in 2018, making Berlin his home. Is also an Investment Director at Match Ventures, a SportsTech VC fund.

Sports Teams: Manchester United, Bengaluru FC, Golden State Warriors

Vishnu Dixit

Head of Research & Data

Vishnu is a passionate football enthusiast, enjoys high-altitude trekking and has a keen interest in data science, machine learning and computer vision. With prior experience as a risk investigator at Amazon, he has developed strong analytical skills and is currently pursuing a Masters in Data Science from Liverpool John Moores University.

Sports Teams: Bengaluru FC, Newcastle United, FC Barcelona, Royal Challengers Bangalore

Khyati Choudhary

Marketing & Communications

Khyati is part of the Marketing & Communications team at SportsTechX. She is also pursuing her Masters in Communication & Journalism

Atiriya Narayan

Research

Atiriya is a Research Analyst at SportsTechX. She is also pursuing a Computer Studies major and a double minor in Business Management and Media Studies.

Sinhaar Rodrigues

Business Development

Sinhaar is an analytical Business Development expert who is excited about influencing product strategy and driving sustained growth. With 15 years+ spent in various industries, ranging from Finance to FMCG ecommerce to Real Estate, he now brings that wealth of experience to the world of sports & technology.

Rohit Laddha