News, features & insights from the world of SportsTech. Every Week.

That’s right, we’re moving to a weekly newsletter.

We started off as a monthly and then moved to to a fortnightly. But now realised that there is just so much content we want to cover. To do it justice, we need to increase the frequency. Expect to see us in your inbox every Wednesday.

For this edition, first up is a quick recap of September. Which we spent focusing on Innovation in StadiumTech.

Then onto our theme for the month, Innovation in CricketTech. Our opener is a guest article talking about the evolution of tech in Cricket. The sport might be relatively new to a lot of you so this very eloquently written and entertaining piece should set the context pretty well.

Feature Article

SportsTech Allstars for September: Innovation in Stadium & Venue Technology

For the month of September, we partnered with the DFL Deutsche Fußball Liga & their upcoming event SportsInnovation 2024 to bring you some of the coolest Innovations in Stadium & Venue Tech.

From transformative infrastructure such as LED flooring, to better planning tools to enhancing in-venue fan experiences, we covered a wide range of topics. And to finish the month, we spoke the Head of Digital Innovations at Deutsche Fußball Liga to look back at the success cases from the SportsInnovation 2022 event and the exciting future projects they have in store for the SportsInnovation 2024 event.

Guest Article

Sponsored Content. Image: MadAboutSports

Cricket and Technology: A Time-Travel Through Innovation

It is often touted that in India, Cricket is a religion and that the best Cricketers are Gods. Given the generally pious nature of Indian society, a Cricket World Cup held in India would essentially be like a Divine Council meeting turning into the Grandest Festival of them all.

The 2023 ICC Men’s Cricket World Cup is the 13th edition of the tournament and the 3rd time it’s being held in India. This is the biggest tournament in the world’s 2nd most popular sport. So merits some attention.

First to the crease in our Innovation in CricketTech month is a guest article by Sreedhar Venkatram, the Director & CEO – South Asia of Playmaker Labs. And of course a Cricket Fan. He walks us through the evolution of technology in the sport, a great place to start.

Top News from the World of SportsTech

🚀 London-based Athletico Ventures, a venture capital firm that helps elite athletes invest in promising startups, launched its first investment vehicle named Athletico Ventures Collective #1.

💻 The Tory Burch Foundation opened applications for the 2nd edition of their fellowship for female entrepreneurs in Sports.

🎾 ATP and Tennis Data Innovations (TDI) have announced the launch of TennisIQ, a performance analytics platform that provides players on tour with access to advanced match analytics.

🎾 Tennis Social Club, who call themselves the Topgolf of Tennis, have announced that they will open a tennis simulator facility in New York City in 2024 to make the sport more accessible and fun for beginners.

⚽ FC Bayern have signed a partnership to move into a Web3 digital future with Unyfy

⭕ Whoop dropped their OpenAI-powered fitness coach

💻 An interesting read: Inside Apple’s Plan to Change the Way We Watch Sports

💰 US-based Teachme.to, a platform to connect coaches to players, raised $2 million

💰 Also US-based NeuroTrainer, combining neuroscience and VR to help with cognitive training of athletes, raised $1.5 million

💰 UAE-based fan engagement platform for football Fanzword raised $1.2 million

Latest from our Channels

🎙️ #182 DFL: Closing out our month of focusing on Innovation in Stadium & Venue Technology with, Luccas Roznowicz, Head of Digital Innovations at Deutsche Fußball Liga. Watch the full video here.

🎙️ #161 Fanzword – An interactive and engaging social media platform for football fans from all over the world. Watch the full video here.

🎙️ #162 Da One Global Ventures – A multi-stage celeb-led sportstech fund. Watch the full video here.

💻 STX Weekly #75: Another new Sports Tech Fund, Tennis Simulator Facility.

All our podcasts are now available as Vodcasts on our YouTube channel. We will be publishing new episodes and back catalogue from the year simultaneously so there’s plenty to watch.