Building on the latest Global Sportstech Ecosystem Report 2024, we're presenting to you our three key innovation trends at the forefront of the sports industry, all driven by tech. A growing focus on B2B solutions, whose share of total investment is higher than ever before. Fitness tech continues to turn it up, with new segments attracting investor interest. BigTech (Apple, Amazon, Google, Meta & others) are investing in sports BigTime, in various ways - from wearables to livestreaming to tech partnerships. Download the full report for more. Till then, here are the highlights. Trend 1: Interest in B2B Solutions ramping...