About us

Based in Berlin, SportsTechX is the leading source for sports technology, innovation, and investment insights. We help sports business leaders make smarter decisions and build future-focused strategies through our expert content, private research, and fundraising services.

Since 2018, we’ve meticulously mapped the evolving Sports Tech ecosystem, delivering nuanced analysis of emerging startups, investment patterns, and market dynamics. Our insights reach decision-makers through multiple channels – from in-depth reports and curated newsletters to specialized databases and engaging podcasts.

And yes, we’re all massive sports fans who love having a laugh at the (mis)fortunes of each other’s teams – and far too often, our own!

If you’re a sports nut with a passion for innovation and think you’d be a good fit to the team, drop us your CV at hello@sportstechx.com.

Our Team

Rohn Malhotra

Co-Founder & Managing Director

Rohn is a serial entrepreneur, sports nut and cinephile with 16+ years of experience. He began his career as a Management Consultant with KPMG, successfully exited his last startup in 2017, then entered the SportsTech industry in 2018, making Berlin his home. Is also an Investment Director at Match Ventures, a SportsTech VC fund.

Sports Teams: Manchester United, Bengaluru FC, Golden State Warriors

Vishnu Dixit

Head of Research & Data

Vishnu is a passionate football enthusiast, enjoys high-altitude trekking and has a keen interest in data science, machine learning and computer vision. With prior experience as a risk investigator at Amazon, he has developed strong analytical skills and is currently pursuing a Masters in Data Science from Liverpool John Moores University.

Sports Teams: Bengaluru FC, Newcastle United, FC Barcelona, Royal Challengers Bangalore

Khyati Choudhary

Marketing & Communications

Khyati is part of the Marketing & Communications team at SportsTechX. She is also pursuing her Masters in Communication & Journalism

Atiriya Narayan

Research & Data

Atiriya is a semi-professional footballer who has played for teams like FC Goa. With a BSc in Computer Science, she has developed a keen interest in data and machine learning. In the sports industry, her passion lies in women's sports, innovation, and the startup ecosystem.

Sports Teams: New York Liberty, Mumbai Indians (WPL), FC Goa, (+Any Indian Contingent!)

Sinhaar Rodrigues

Business Development

Sinhaar is an analytical Business Development expert who is excited about influencing product strategy and driving sustained growth. With 15 years+ spent in various industries, ranging from Finance to FMCG ecommerce to Real Estate, he now brings that wealth of experience to the world of sports & technology.