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More Than A Game: Using Tech to Increase Sports Participation

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SportsTechX · Tuesday, October 24th, 2023

This guest article is by Runish Gudkha, the CEO of BatFast. A former professional cricketer in Kenya, Runish moved to the UK and became increasingly frustrated at the barriers preventing him from playing, competing and improving his game.  He brainstormed this challenge with his childhood friend Jignesh Patel (who had just completed a Masters in Engineering from Imperial College), which led them to found a business that would use technology to drive participation in sport.  Having grown from a startup to now present in 18 countries, Runish understands and addresses an under-served challenge facing the sports industry: What can we...

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