Plug-and-play logo replacement, for anyone The sporting industry has traditionally been conservative in its approach to advertising. Even the introduction of on-field advertisements occurred only in the middle of the last century. Many of us can still recall the introduction of Hawk-Eye for visual ball tracking. While this may seem natural today, the initial idea was rejected and met with scepticism. The replacement of advertisements Initially was referred to as the "Replacement Perimeter Overlay" technology. However, this term has since become outdated. It is not limited to the perimeter of the field; rather, brands are now placing advertisements on the...