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The Power of Visibility: Changing media landscape driving the growth of women’s sports

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SportsTechX · Tuesday, July 25th, 2023

Change is Now The world of women's sports is filled with immense talent and potential, yet it has historically received significantly less attention, coverage & support compared to men’s sports. That stereotypical sports landscape is now seeing a significant transformation. Breaking free from the confines of decades-long underrepresentation, female athletes are now taking center stage alongside their male counterparts. Their stories are being told, celebrated, and embraced like never before.  There are several factors that are contributing to this change. Gen Z & Gen-Alpha care more about diversity & social inclusivity than the generations that came before (sorry Boomers and...

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